JakuninOleg

06 / SEO

Pages for people and their questions

I investigate how customers search, what the site already earns, and where the gaps are. Then I connect positioning, architecture, copy and technical SEO.

Audit and plan: 5–15 working days

The mascot maps search queries to useful pages and enquiries
Positioning, site architecture and technical SEO work as one system.

01 / SCOPE

Search foundations

01

Queries and SERP

Group topics by intent and target page.

02

Architecture and copy

Map service, case and article roles with clear metadata.

03

Technical review

Indexing, canonicals, sitemap, mobile and internal links.

From search intent to the right page

Service pages, case studies and articles answer different questions. They should not all compete through one homepage.

USER QUERY
?
Service↗
Case study↗
Article↗

03 / PROCESS

A measurable plan

  1. 01

    Baseline

    Review Search Console and Yandex Webmaster data.

  2. 02

    Priorities

    Choose pages by commercial value and proof.

  3. 03

    Measure

    Track impressions, clicks and lead quality.

04 / FAQ

Common questions

NEXT STEP

Explore your search demand

Send the site URL and your main services. We can prioritize pages to improve.

OJ / BRIEF