05 / DESIGN
A redesign with a purpose
I find what stops the current site from explaining the product and converting interest, then create a visual system and implement it.
Design: 5–25 working days
A new site or a considered rebuild of an existing one.
01 / SCOPE
More than a visual refresh
01Message and structure
Offer, navigation and paths to inquiry.
02Component system
Type, grid, UI, imagery and responsive rules.
03Implementation
The design becomes a usable, accessible website.
KEMZ — a new visual language for industrial work
The case shows the context, structure, interface and finished industrial website.
View the case ↗02 / VISUAL DIRECTIONS
One idea does not fit every industry
From technical drawings to editorial collages. These are design concepts, not launched client projects.
03 / PROCESS
How decisions are made
- 01
Audit
Review the site, audience and available brand assets.
- 02
Concept
Agree on a key-screen direction.
- 03
System
Build components and responsive states.
Not necessarily. We can keep working parts and focus on the crucial pages.
I can cover strategy, visual direction, responsive implementation and launch. We define the deliverables in advance.
We start with your audience and offer, then test typography, color, imagery and layout on a key screen.
We inventory important pages, preserve useful content and redirect URLs that need to change.